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| Image source: http://albertdali.blogspot.com |
The above ad is an ad by a naming consultancy based in India, Albert Dali. The firm provides brand names and trademarking for new companies or companies in need of rebranding.
Ad's appeal/Benefit of the ad
The ad features a prominent figure in India, using Mahatma Gandhi as a symbol of greatness and profound significance. The body copy explains the headline, "What does it take to be "Mahatma Gandhi"" and serves as a description of the essence of this very figure, describing him in a way that strongly highlights the many positive attributes of this well-known man. It ends with the statement, "It takes years of rigor to achieve what they have attained. Or simply speak to us to carve name for yourself". This shows that the firm provides brand naming to companies without leaving a single bit of effort for the companies to do so themselves.
What I like about the ad
All of the qualities in the body copy is carefully worded and it reads in an almost poetic way as it has good rhythm, as well as it is aligned in a paragraph shaped like the logo of the firm itself. The visual used is made up of the words in the body copy, further emphasising on the fact that these qualities are what make him remarkable in human history. The overall layout of the ad fits the elegant tone of the body copy and the ad as a whole is basically an example of what Albert Dali can do for companies when it comes to creating a name for them. The slogan of the company is a juxtaposed phrase -- "when you badly want a good name" -- which makes it catchy and memorable.
Overall, your posts have well thought out discussions with supporting concepts. There is much clear discussion and application of concepts (new and old) regarding copywriting. Good stuff.
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