Ad with interesting layout -- Heinz Seriously Good Pasta Sauce

Image credit: http://adsoftheworld.com/sites/default/files/styles/media_retina/public/images/heinz-seriously-good-1.jpg?itok=UlTlI1Uf

Type/Benefit of the ad

The above ad is a print ad made for Heinz Seriously Good Pasta Sauce, containing very few words yet arranged in an interesting layout. The product benefit is the juiciness of the pasta sauce, as it is made from natural fresh ingredients as Heinz is well-known for in their product range.

Ad's appeal

The ad appeals to the audience mainly through its vibrant colours and design. The words "We've made Seriously Juicy" is in a clear and bold font that is easy to read, surrounded by images of red tomatoes and kitchen utensils. Together, they are arranged in the shape of a tomato straight out of the Heinz bottle, with the caption, "Seriously good".

What I like about the ad

The ad is straight-to-the-point, directly focusing on the product's unique selling proposition (i.e: "seriously juicy"). The colours and images used are bright and eye-catching, blending well with the "fresh" quality in Heinz products. There is plenty of white space for the ad to not overwhelm viewers and the layout of the body copy and the images is creative and unordinary.

Others

The usage of colours is important in an ad as it impacts the way viewers feel when they view the ad. In this ad, the colour red is effectively used to gain attention as well as align with the recurring "fresh" theme of Heinz products. Had they used any other colour, the ad would have not met its objective in appealing to the audience.

(Source: https://www.blurgroup.com/blogs/group/the-impact-of-colour-in-advertising-marketing-and-design/)